strategia di loyalty & fidelity

Exhibitions

Every year Grani & Partners takes part to the most important fairs of the Licensing and Toy sector.

The Events

Every year Grani & Partners takes part to the most important fairs of the Licensing and Toy sector.

Five events are never missed by G&P – the Brand Licensing Europe in London (UK); the Spielwarenmesse® in Nuremberg (GER); the Mega Show Fair in Hong Kong (CN); the Toy Fair in New York (USA) and the Bologna Licensing Trade Fair in Bologna (IT).

The BLE in London is a 3-day pan-European event dedicated to Licensing. Every year, this fair welcomes around 300 licensors, more than 7,500 retailers, licensees and manufacturing companies and over 7,000 visitors. The BLE is a fundamental moment to learn about new brands and characters, future protagonists of the kids market.

Spielwarenmesse® is the International Toy Fair. It’s the event where various subjects of the sector come into contact with the most famous brands, licensed products, new and innovative toys, independent retailers and important media. The Fair welcomes over 2,900 exhibitors from 60 countries, more than 71,000 visitors, 1 million products of which over 100,000 are exclusively presented at the fair. All this makes the Nuremberg Toy Fair the most important event in the toy industry.

The Mega Show Fair in Hong Kong is the main event to get to know the latest trends coming from Asia: 7 days of full immersion where it is possible to meet more than 40,000 realities among import-export companies, distributors and buyers.

Finally, the Toy Fair in New York, with its 443,000 square meters and its stands with hundreds of thousands of toys, video games and entertainment products.

Grani & Partners attends these events in order to be up-to-date, discover new trends and find inspiration for future successful projects.