The challenge Reaching millions of people with a desirable and captivating physical object: A real toy. To overturn the rules of Loyalty programs, to complete a challenging project. To create and shape a premium that can finally excite the customers of our partners; to propose a collectible out of the Loyalty box while respecting the budget of our client.
The Solution The Stikeez, the funny 3D characters who have revolutionized the rules of Loyalty. These collectibles have entered the Fidelity World in a disruptive way, replacing the gadgets used up to that moment. We replaced stickers, trading cards and magnets with a funny and playable premium: An unparalleled success, a toy that has internationally made the cut. The appeal of the operation was so widespread that in 2016 Brand Loyalty acquired the rights of the brand.