Nowadays, licensing is one of the most successful marketing tools businesses can choose, especially when it comes to loyalty&fidelity, promotional items, publishing and partwork products.
The development of a licensed project, featuring the most popular characters in the world of entertainment for kids, lends a product considerable added value. Using names that are instantly recognisable to the general public, with guaranteed appeal for the target audience, businesses also enhance their own image by association.
If the customer wishes, we are always on hand to provide help in choosing exactly which license would best suit the specific project commissioned. We can also assist throughout the various stages linked to licensing rights, including the negotiations (pre-agreement stage) and the registration of the license (agreement phase), as well as the entire approval process, up to the final design of the end product.