The challenge Create a Christmas loyalty initiative for Conad that goes beyond the traditional rewards programme, turning shopping into an emotional, engaging and memorable experience. Together with partner EGAN, the challenge was to develop an exclusive collection combining Christmas spirit, design and sustainability, while creating a strong incentive for customer loyalty.
The solution This is how the GOOFI Christmas Collection was born: a range of 3D characters by EGAN designed to turn Christmas into an experience of magic, wonder and sharing. Twelve fun, colourful owls come to life through exclusive design, bright colours and playful expressions, becoming much more than simple decorations. Objects to hang, gift, collect and treasure over time, designed to become part of family homes and memories. Quirky, iconic characters created to delight adults and children alike and make Christmas even more special. The collection was designed for multiple decorative uses — tree ornaments, place cards and gift toppers — and is made from 100% recycled ABS plastic, combining creativity, collectability and a focus on sustainability.