The challenge Strengthen OWW’s identity by creating an original property capable of building an authentic emotional connection with its audience. Create an original storytelling universe that can evolve over time through new collections, games and experiences, turning the brand into something memorable, recognisable and highly engaging. A challenge combining storytelling, character design and collectability to create a world that can live far beyond the product itself.
The solution This is how Gang Del Gusto was born: an original property tailor-made for OWW, where burgers, snacks and desserts become witty, playful and instantly recognisable characters. A universe inspired by the Wild West, filled with characters, stories and settings that transform the brand into an engaging narrative experience. From 3D figurines and Calamiticar vehicles to playsets and themed houses, every element was designed to deepen audience engagement and fuel the desire to collect. OWW is no longer just a brand: with Gang Del Gusto, it becomes a world to experience, play with and collect.