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Vending Division: division with the aim of developing collections destined to automatic distributors of capsules with surprise, public brand is Giraprendi
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The Vending division within Grani & Partners S.p.A. is responsible for the development of collections of products packaged within capsules to be distributed via automatic vending machines.
BRANDS
Giraprendi
MISSION
To develop fun collectible gadgets in capsules for vending machines, either under licence or as an ad hoc creation, primarily targeting children.
LICENCES
Gormiti, Hello Kitty, Bey Blade, Cuccioli cerca Amici (Puppy In My Pocket), Hannah Montana, High School Musical, Moto GP, Pixies, The Dog, Winx and many more.
PRODUCTS
An extremely wide range of products including key rings, laces, mobile phone accessories, soft toys, 3D characters and many more.
DISTRIBUTION
The gadgets are sold exclusively to Sip Toys s.r.l. who distributes under the Giraprendi brand through a wide secondary network.
Sip Toys can also supply Giraprendi-branded vending machines on a loan basis while selling the capsules with surprise to their customers.
BACKGROUND
The establishment of the Vending division within Grani & Partners S.p.A. represents the natural evolution of a strategy aimed at developing and addressing our products directly to the final consumer. This strategy started in 2003 with entry into the food sector before being developed further with the creation of Preziosi Collection (2005).
The Vending division benefits significantly from Grani & Partners’ successful history of 3D product development as well as leveraging from the market strength enjoyed by Gruppo Preziosi.
The Vending Division was born in 2006 when it entered into a cooperation agreement with the distributor Sip Toys s.r.l. to retain exclusive rights to produce gadgets in capsules. The partnership extends beyond this in that the division tracks all aspects of the production process, from initial design to realisation as well as marketing and distribution.
Marketing the product under the now well-established “Giraprendi” (literally “turntake”) brand, the customer is literally invited to “twist the distributors’ handle and take his/her favourite gadget!”
As part of Grani & Partners S.p.A., the Vending Division’s procedures are certified by SGS Italia s.r.l.to ensure optimal quality. All products must pass the strictest regulatory tests and be accorded the “Safe Toys” mark by the Italian Institute for Toys Safety who must also issue CE certification to further guarantee reliability.
Since its inception in 2006, the Vending Division has produced more than 23,000,000 capsule gadgets.
 For more information please visit our official Giraprendi website. |
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