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Preziosi Food, grocer group specialized in the production and commercialization of chocolate mini-eggs, pure chocolate Easter eggs with licensed gadgets, chips and salted snack with gadgets
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COMPANY COMPOSITION
60% Grani & Partners S.p.A.
40% other members
PERSONNEL
203 FTE
CONSUMER BRANDS
MISSION
To develop high quality and attractive snacks for children while encouraging them to imaginatively reproduce their favourite characters’ adventures through employing synergies with the toy world.
REVENUE - 2008
€ 46,000,000 (year ending 30/06/08)
LICENCES
Bratz, In my pocket, Dragon Ball, High School Musical, Hulk, Saint Seiya, Power Rangers, Spiderman, Winx, as well as several successful Gruppo Preziosi properties such as Gormiti and Cicciobello.
PRODUCTS
- Pure chocolate mini-eggs and chocolate Easter eggs with a surprise and other confectionery products, including cream spread snacks, summer “snack-eggs”, lollipops, small pandoros, little snack-cones and others
- Chips and salted snacks
DISTRIBUTION
- 3,800 customers
- 60,000 pos (15,000 via modern distribution channels, 45.000 via bar, tobacco, gas stations etc.
BACKGROUND
Grani & Partners S.p.A first entered the food market when capturing a stake in Mitica Food s.r.l. in 2003 and creating the Salati Preziosi brand, which quickly became a market leading maker of salty snacks with licensed gadgets. Dolci Preziosi s.r.l. - and with it the Dolci Preziosi brand - soon followed in 2007, also a leader within its sector in the production of the finest milk chocolate mini-eggs and Easter eggs with a licensed surprise.
The two brands unified in 2008 under the new-co Preziosi Food s.r.l., making it the most recent addition to the Grani and Partners group. The new company is now able to offer products throughout the year, maintaining high visibility as well as a high quality service to the customer. It continues to maintain its status as a market leading provider of impulse purchase snacks for children.
Production takes place in Italy within controlled or profit-sharing factories having registered under the continuous monitoring of company standards and the full traceability of end products according to UNI 11020:2002 regulation.
Central to the success of Preziosi Food is maintaining an ongoing commitment to producing high quality products and gadgets R&D as well as a strong understanding of our target market’s needs.
To ensure packaging is always contemporary and attractive, the licensing market is constantly monitored in order to acquire rights to the most appealing characters and properties available.
 For further infomation please visit official website Preziosi Food.
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