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Preziosi Collection: brand and division of Grani & Partners Spa which develops collectible products, collection and publishing products on a licence basis distributed in news-stands
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Preziosi Collection is the division within Grani & Partners S.p.A. responsible for publishing products and collections, distributed in newsagents or kiosks.
BRANDS
Preziosi Collection
MISSION
Our mission at Preziosi Collection is to make children and their parents happy: for children we seek to provide highly appealing collectible products, collections and publishing products while for their parents we offer genuine value for money, so that any family can afford our products.
LICENCES
Gormiti, Hello Kitty, Cuccioli cerca Amici (Puppy In My Pocket), Ben 10, Angel’s Friends, Bey Blade, Sailor Moon, DinoFroz Combact, Dragonball, Iron Man 2, Paciocchini, Power Rangers Jungle Fury and many more.
PRODUCTS
Collectible products (3D characters, magnets and other objects), collections (picture-cards, trading cards, card games etc) and publishing products (including Gormiti Magazine and fastidiously made “fanbuks”)
DISTRIBUTION
30.000 kiosks in Italy (distributed by CIDIF)
BACKGROUND
Seeking to broaden the product range on offer to the younger market, Grani & Partners S.p.A. established a new internal division in 2005 - “Preziosi Collection” - specialising in the development of collectible products, publishing products and collections, made under the most significant licences available in entertainment (TV series, cartoons, films, music) and sports.
Benefiting from Grani & Partners’ successful history of 3D product development and the wide range of licences acquired by Gruppo Preziosi, Preziosi Collection soon became a market leading presence.
Optimal processes and an identification of new market trends have contributed to Preziosi Collection having achieved wide success with its original reference target market, in fact now extending further with some launches attracting the attention of younger adults.
Preziosi Collection has proven to be the most innovative brand within the sector, responsible for consistently launching new trends.
One of the most successful sub-sectors under the brand – collections of 3D items - has renewed and refreshed the collectibles market, greatly extending choice available to the customer. Easily found at any kiosk and available at very reasonable prices, parents are drawn towards buying their children these “nice little toys” by the highly attractive quality/price ratio.
As part of Grani & Partners S.p.A., Preziosi Collection’s company procedures are certified by SGS Italia s.r.l.to ensure optimal quality. All products must pass the strictest regulatory tests and be accorded the “Safe Toys” mark by the Italian Institute for Toy Safety, who previously issues the “CE” certification which further guarantees reliability under this respect.
To ensure maximum impact, product lines are coordinated with contemporary events (new movies or cartoons, live tours of popular singers, sports events etc) and launches are always supported by significant television advertising campaigns.
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For more information please visit our official 
