Grani&Partners at Brand Licensing Europe: further growth through newsagents and promotion

27 August 2013

Grani&Partners has now been active over 30 years in the design, development and manufacture of licensed collectible products (stickers, trading cards, 3D figures, accessories, soft toys…), which are either distributed through newsagents (the company ranks top in the market for this distribution channel with its Preziosi Collection brand) or used for in-pack and special promotion initiatives.

Grani&Partners is partner to the main Italian and international agencies that handle loyalty promotions and also works directly with multinational companies in the Food & Beverage industry.

In addition to the SmurfsGrani&Partners has recently seen Preferred Premium Supplier agreements reconfirmed with IMPS for this license – Hello Kitty and Spongebob, between the autumn of 2013 and the spring of 2014 Grani&Partners will focus its efforts especially on Angry Birds, Doc McStuffins, Ferrari, Ninja Turtles, Violetta and Winx.

Grani&Partners is the preferred partner of the world’s largest licensors for B2B and B2C operations and provides corporate clients and publishers throughout the world with collectable products dedicated to the properties that are most sought after by young people and children.

Sales activities are managed synergically and in an integrated manner from the Italy office (Modena) and the Chinese office (Hong Kong) by three different departments: the Promo Division and the Export Division, for sales in Italy and Europe respectively, and the Export Department in Hong Kong, that promotes business through the rest of the world.

Grani&Partners’ Promo Division uses internal synergies with Preziosi Collection not only to provide highly personalised collectable items, but also to offer the customer a promotional project that takes full advantage of co-marketing with the Newsagents Division, concerning licensing, communication and sales.

Last but not least, as Grani&Partners belongs to the Giochi Preziosi Group it can boast of excellence in the field of Licensing, Research and Development and on each occasion it can provide the best licences and the best product concepts, to the full satisfaction of a market that is more and more demanding in this regard.

From 15th to 17th October, during the BLE in London (Brand Licensing Europe, London, Olympia, 15-17/10/13), at Giochi Preziosi Group stand (E100), anyone interested can view the wide range of licences the company handles, the products it has already manufactured and those in the catalogue (which can always be altered to meet customers’ specific needs) and will have a chance to meet up with the Marketing and Sales staff in person.