|
Gruppo Grani&Partners
|
 |
|
|
|
|
Parmalat, Saiwa
Client: Parmalat
Year: April, 2009
Licence: Dragon Ball
Year: Parmalat 2004 – Saiwa 2007
Pieces: 10.000.000 Dragonball Parmalat - 6.000.000 Gormiti Saiwa
Description:
The same product typology has been created for two leading Food Companies to develop different subjects such as Dragonball (Parmalat) and Gormiti (Saiwa), the most successful present-day items of children's entertainment world.
Notwithstanding no new TV episodes have been created since 1996 (actually, "Dragonball" is among the most famous TV series), this brand nowadays identifies different kinds of products existing all over the world (video games, laser discs, DVD, home video tapes, puppets, gadgets etc) and its comic-strip stories have been published in 14 Countries.
Gormiti-phenomenon has been created from nothing, without any TV support, but only thanks to the wide variety of people and characters and the evocative subject's features, as well.
The seventh series of "Signori della Natura" (Nature Lords) mainly concerns all Preziosi Group's divisions & Companies.
Such properties, which have not to be set aside, have allowed successful promotional measures and later reorders to be achieved.
|
|
|
|
|
|
